Consutants' Network of Silicon Valley

White Paper

This paper describes in detail how to effectively use Craigslist to promote an engineering consulting or similar practice on Craigslist.

The paper may be downloaded as a .pdf

Title: Marketing Your Engineering Consulting Services Using Craigslist

• Introduction
• Marketing Vs. Sales
• Marketing Overview
• Marketing Plan Start
• Pull Marketing
• On-Line Ad Basics
• Craigslist
•  Craigslist as an Ad Platform
•  Characteristics of Craigslist Ad
• Market Research
• Generating Your Resume Like Ad
• Your Business Website
• Post Your Resume Like Ad On-Line
• An Ongoing Marketing Process
• Check your On-Line Listing
• Dealing with Spam
• An Ongoing Sales Process
• What Success Looks Like

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